Lead qualification rules

Qualifying leads effectively can be the difference between a good sales strategy and a great one. Our Lead Qualification Rules feature harnesses the power of AI to rigorously vet your SMS campaign recipients, ensuring that your marketing efforts are as focused and productive as possible. By evaluating leads based on a multifaceted set of criteria—including demographic data, engagement history, and behavioral signals—the system assigns scores that rank the leads' sales-readiness. This approach is reminiscent of an experienced sales director who not only knows who to call and when but also understands the strategic timing of each pitch. The AI's ongoing analysis refines these scores over time, dynamically adjusting to changes in lead behavior, ensuring that your sales team is always engaging with the most promising prospects at the most opportune moments.