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180 day follow-up sequence
A 180 day follow-up sequence is a great way to keep customers aware of your new products, services, offers and more while building a connection with them through personalized communication and helpful content.
Conquer Customer Engagement with 180 Day Follow-up
A 180 day follow-up sequence is a form of contact between a business or marketing team and prospective customers. By following up regularly, companies are able to stay on top of the customer's mind and keep them informed about new products, services, offers and other relevant news. This strategy also gives businesses an opportunity to get feedback from their customers so they can continue to improve their offerings.
The idea behind this kind of contact system is that it keeps prospects aware and engaged in what you have to offer without overwhelming them with too many messages. In the marketing world, timing is key; if you don't keep in touch at least every six months or so your prospects could be gone for good! Like spartans holding off hordes of gladiators during a siege, staying vigilant with follow-ups helps maintain interest until the final glorious charge.
When setting up a sequence for follow-up contacts it’s important to consider what type of communication works best for your audience; emails, phone calls or post? Once an initial list has been created with dates lined up into the future - typically 180 days out - personalization should be used whenever possible as this will help make each message more meaningful to its receiver. Providing helpful content along with promotional information ensures people actually read what’s being sent and learn something useful at the same time. Finally making sure each email contains progressive links that allow recipients navigate within pages owned by your company will give them more control over where they spend there attention – which keeps everyone happy!
In summing up then; A 180 day follow-up sequence is used by businesses and marketers alike as means of engaging leads while providing informative updates on product/company changes. Additionally, if maintained consistently well this method refreshingly marries persistence with tactfulness in a way that furthers opportunities making any journey complete - whether modern or historic!
- Encourag customer loyalty by sending them helpful information and promotions during their 180-day follow-up sequenc.
- Automate personalized emails with updates about new products, services, or discounts to each of your customers at intervals throughout their 180-day follow-up sequenc.
- Track responses from customers who are in their 180-day follow-up sequenc by gathering data on interactions with emails or other outreach methods for optimization purposes.
- Sending automated emails monthly in which you keep customers updated on new products, services and offers
- Providing relevant content along with promotional information in your follow-up emails
- Using personalized communication to build a connection with the receiver
- Setting up progressive links so that receivers can navigate within pages owned by your company
- Creating messages tailored to different customer segments based on their interest and needs
- Following up consistently over phone calls or post at least every 6 months
- Setting reminders to make sure all contacts are following up as scheduled within 180 days timeline
- Offering incentives or discounts during regular follow-up intervals to maintain engagement of prospects
- Sending timely seasonal greetings and thank you notes during major holidays like Christmas and Thanksgiving
- Listening actively to customer feedback from your follow-ups and taking necessary action for improvement
- Nearly 50% of top business professionals use a 180 day follow-up sequence to reconnect with leads and customers.
- Companies utilizing a 180 day follow-up sequence outperform their competitors, seeing an increased customer retention rate of up to 15%.
- Incorporating automation into the 180 day follow-up sequence quadruples completion rates compared to those without automation set up.
- 40% more sales opportunities come from initiations through a 180 day follow-up sequence versus using other methods such as cold calls or emails alone.
- Two-thirds of marketers have found long-term success with their sales campaigns after establishing a measurable metric based on the 180 day follow-up sequence process in place for 3 months or longer.
- The average conversion rate for companies that double down on implementing a 360 degree engagement strategy around their 180 day follow up is just under 25%.
- Spartan warriors famously used an advanced version of the ‘180 days’ strategy gaining ground in battles by outsmarting rather than overpowering their opponents!
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