Automated rules have become a key feature of Google Ads, helping to streamline the entire ad-buying process. The concept started out as something quite different back in 1997, but automation has evolved and improved over the years so that today it’s far simpler and more efficient than ever before.
It all began with the introduction of cost-per-click (CPC) advertising networks in '97. These automated systems allowed advertisers to bid on keywords, creating bids that triggered ads whenever someone searched for those words. However, due to legal and practical reasons, there was a huge need for further innovation. And that’s where automated rules came in.
In 2006, Google Advertising launched its Automated Rules functionality with an aim to save time by automating processes like budget adjustments or scheduling placements of ads within certain days or hours of the week. By introducing this type of automation into their system; they helped optimize processes while reducing manual labour costs associated with managing campaigns across multiple sites like YouTube or search engines such as Google Ads.
Since then, advances in AI technology have enabled much greater potential when it comes to automation at this level - whether it be programmatic media buying or targeting based on user behaviours - giving marketers powerful tools which allow them to reach just the right people at precisely the right moment when they are looking for something online related to a product or service being advertised.
On top of this already impressive progress we can also expect increased functional capabilities around Adwords scripts as well as enhanced interactive options when setting up campaigns from scratch via Automated Rules – allowing advertisers further flexibility when designing their ideal campaign setup without needing programming expertise . It’s no surprise then that these features continue to benefit those using the platform overwhelmingly today!
All said, automated rules remain a crucial part of any digital marketing strategy today and will no doubt only improve even further through ongoing advancements both inside and outside Google Ads Platform itself – giving users even more capability and power than we could've dreamed of over two decades ago!