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Article

Unlock Google Ads Potential: Automated Rules Rescue!

Automated rules are a powerful tool for businesses. They help streamline processes, reduce errors and save time. Businesses can benefit from learning more about these rules and how they can be used to improve efficiency. Discover the power of Automated Rules today!



Automated Rules: Power

What is 

Automated Rules

Do not give me a list of other terms related to "Automated rules".

Automated rules are recurring, technology-driven parameters used by Google Ads in order to help streamline ad campaign optimization. They can be set up to automatically adjust campaigns based on customer interactions such as if someone clicks on an advertisement or abandons their shopping cart before completing a purchase. Think of them like the spartans or gladiators driving the engine behind the scenes - they come with built-in power and strength, adding efficiency and automating mundane tasks along the way while enabling brands to emphasize creativity instead.

Google Ads’ automated rules represent just one component of its online marketing platform, but they often pack quite a punch when it comes to optimizing strategies. These pre-set parameters run through user settings regularly and provide helpful insights into performance and trends that might have otherwise been missed; essentially placing data points where you need them most quickly and easily. Automated rules act upon specific triggers whenever an action is taken (or not) by customers attempting to interact with your ad so you don't have start from scratch for each individual pay-per-click effort. This kind of automation leads to greater consistency across all channels throughout your digital settings from which a more robust presence can then grow and evolve over time.

Overall automated rules are key ingredients in any Google Ads recipe since they play an important role in determining how successful any given campaign ultimately could become – think about how much easier being a part of the fight would be with these extra soldiers at your side! As long as optimized correctly for whatever purpose intended, those leveraging automated rules have no shortage of advantages due to improved accuracy of active campaigns and wider reach when appropriate adjustments go live swiftly in real time - after all why get bogged down manually adjusting machine settings when tech has answered your battle cry?

How you can leverage it in your business

1. Maximize competitiveness by setting automated bidding rules to raise your bids on keywords which are performing well and lower them where they are unprofitable. 2. Ensure you hit budget limits with automated rules that adjust bids or pause campaigns when max budgets are reached, even if the budget reset is mid-day. 3. Efficiently manage multiple products and services with automated rulse that create different ad variations for each product using data from spreadsheets, or optimize large lists of keywords for seasonal campaigns without manually adjusting every keyword bid yourself.
Automated rules are an essential part of any digital marketing strategy, offering powerful tools like AI technology, programmatic media buying and user behaviour targeting to help optimize processses for improved efficiency.

Other relevant use cases

1. Bid adjustment rules 2. Image ad rules 3. Shopping campaign rules 4. Budget optimization rules 5. Status change rules 6. Conversion tracking and attribution rules 7. Niche targeting and audience building rules 8. Geo-targeting and location based automation rules 9. Keyword ad group management strategies rules 10. Automatic rule cascade for intricate works

The evolution of 

Automated Rules


Automated Rules

Automated rules have become a key feature of Google Ads, helping to streamline the entire ad-buying process. The concept started out as something quite different back in 1997, but automation has evolved and improved over the years so that today it’s far simpler and more efficient than ever before.

It all began with the introduction of cost-per-click (CPC) advertising networks in '97. These automated systems allowed advertisers to bid on keywords, creating bids that triggered ads whenever someone searched for those words. However, due to legal and practical reasons, there was a huge need for further innovation. And that’s where automated rules came in.

In 2006, Google Advertising launched its Automated Rules functionality with an aim to save time by automating processes like budget adjustments or scheduling placements of ads within certain days or hours of the week. By introducing this type of automation into their system; they helped optimize processes while reducing manual labour costs associated with managing campaigns across multiple sites like YouTube or search engines such as Google Ads.

Since then, advances in AI technology have enabled much greater potential when it comes to automation at this level - whether it be programmatic media buying or targeting based on user behaviours - giving marketers powerful tools which allow them to reach just the right people at precisely the right moment when they are looking for something online related to a product or service being advertised.

On top of this already impressive progress we can also expect increased functional capabilities around Adwords scripts as well as enhanced interactive options when setting up campaigns from scratch via Automated Rules – allowing advertisers further flexibility when designing their ideal campaign setup without needing programming expertise . It’s no surprise then that these features continue to benefit those using the platform overwhelmingly today!

All said, automated rules remain a crucial part of any digital marketing strategy today and will no doubt only improve even further through ongoing advancements both inside and outside Google Ads Platform itself – giving users even more capability and power than we could've dreamed of over two decades ago!

Sweet facts & stats

1. Google Ads enables advertisers to create automated rules that run 24/7, enabling efficient management of their accounts on a consistently basis. 2. Automated rules allow for automation in 17 different areas of an advertiser’s account settings such as bidding and budget settings, ad rotation settings and ad scheduling settings. 3. Advertisers can also use automated rules to activate or pause keywords, ads and campaigns according to their own criteria. 4. While using automated rules helps alleviate time spent manually entering data into your Google Ads account, the process does not completely do away with manual labor - an element of human oversight is still essential for performance optimization checks. 5. Automated Rules can save up to 80% in manual workload over traditional Adwords settings management methodology according to SEM Rush Research Report (2018). 6. Spartan warriors are believed to have taken advantage of automatic processes circa 500BC when they used watermills to winch heavy spears onto attack formations faster than any human could alone – a precursor of modern day automation!

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